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Orisha Brand

Shared brand foundations for Orisha and the 40hr Farmer program. Start with Purpose, then Positioning.

  • Purpose — Orisha mission, the Playbook, and the strategic path.
  • Elevator pitch — Canonical short pitch, English and French.
  • Positioning — Pressure relief through yield, and why greenhouse tomatoes are the lever.
  • Products — Program pricing, GFM partnership, Helper and Chief Grower details.
  • Ideal farmer — Who the program is for and who it is not for.
  • Farmer voices — Verbatim public quotes from Drew, Dan, and Scott. Source material for copy.
  • Voice and values — Voice, style rules, scarcity, testimonials, red lines.
  • Email sequences — How we structure multi-email funnels (5-email arc, mechanics, what we do not do).
  • Visual design — Quiet farm journal aesthetic.