Product lineup and pricing

Used for copy, sales-call positioning, and funnel logic.

The program (40hr Farmer)

$40/month standalone, OR free for GFM subscribers and Orisha users.
Realistic expected path: most people pay $80/year for GFM and get the program free. Better deal than paying $40/mo for the program alone.
Positioning implication: GFM bundle is the smart on-ramp. Standalone $40/mo exists but isn't the primary sell.

Saves time and adds a layer of crop security. Reactive.

Calls you when temperature gets dangerous for your crops.
Reassesses weather every 2 minutes, opens side roll-ups enough to keep plants in their productive zone.
Adjusts comfort zone to plant state.
Reports when climate is fertile to disease.
Lets you monitor the greenhouse remotely and manually close sides when a storm is coming.

Full climate and irrigation orchestration. Proactive. Superset of Helper.

Orchestrates side roll-ups, peak vents, fans, and heaters to maximize plant growth at lowest propane cost.
Uses farmer feedback on the plant and weather to steer plants toward the strongest, healthiest, most productive state.
Tackles disease risk actively via dehumidification cycles, not just reports it.
Closes vents automatically when winds get too high.
Full irrigation automation. Adapts to transpiration so plants never lack water nor get over-watered. Farmer never has to guess water volume or adapt timers.
Remotely available. Farmer can leave the farm without worry.

In email sequence and sales call, frame Helper as the safety-net entry and Chief Grower as full "leave-the-farm-with-no-worries" autonomy.
Copy should lead with outcomes farmers feel (sleep, time, yield, less stress) before product mechanics.
The sales call decides between Helper and Chief Grower based on what the farmer actually needs, not a single-product pitch.